Branding
for change-making startup
Our Process
Every startup has their own unique needs.
We work with you to define a plan that helps you reach your
goals — whether that includes branding, webdesign , creative
assets, or all of the above.
Our projects start with Brand Development – whether you're a new, pre-launch venture or a company looking to rebrand. We have refined our process over almost a decade. It consists of two parts : Brand Strategy and Brand System.
Phase 1: Brand strategy
This foundational phase lays the groundwork for any branding and design decisions moving forward
Descovery 
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We’ll learn as much as possible about your company, products, vision, and goals. |
Research
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We’ll get a deeper understanding of your audience and current trends in your market. |
Breif
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We’ll distill what we’ve learned in a brief that lays out positioning and messaging opportunities. It will guide our decisions in the next phase as we start bringing together the building blocks of your brand. |
Phase 2: Brand system
This is where your brand comes to life through brainstorming, design, execution and documentation.
Naming
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We begin here if your startup needs a new name. |
Visual Identity
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Logo, color palette, Typography and so are the core elements of your visual identity. During this phase, we also define art direction to help guide the creative visual content. This can include guidelines for photography and illustrations. |
Voice & Tone
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We’ll work with you to further shape your brand’s values a personality by establishing voice and tone principles. How you speak to your audience matters as much as how you look. |
Brand Guide
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Your brand guide serves as a blueprint for all communication moving forward. Some of the items that we document include usage guidelines for the logo and color palette, voice & tone principles, brand values, etc |
Beyond the logo
For most clients, Condensed becomes a long-term creative partner. We create engaging and effective websites, design standout, and execute thoughtful branded content.
Web Design
Photo & Video
production
Content Creation
